
Welcome to Beyond the Code, the podcast where we dive into the legal, regulatory, and ethical issues surrounding emerging technologies. Each week, we bring you in-depth conversations with industry experts, discussing the latest advancements in technology and their implications on society and the legal system. From artificial intelligence to blockchain, we’ll be exploring all the hot topics in the field. Your host, Yitzy Hammer, a lawyer and tech enthusiast, is joined by a diverse group of experts, providing valuable insight into the complex and ever-evolving world of technology.
Prediction markets are booming – but Philipp Tsagolov, CEO & co-founder of Trendle, believes the next frontier is attention. In this episode, we talk about “AttentionFi”: markets that let you trade whether a person or topic will gain or lose mindshare online, using an attention index built from signals across X/Twitter, YouTube, and Reddit.
We also get into why meme coins were an early, chaotic form of attention trading, why perps-style mechanics fit attention better than binary markets, and what Trendle is building next as it moves from closed beta toward a broader launch.

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