
Welcome to Beyond the Code, the podcast where we dive into the legal, regulatory, and ethical issues surrounding emerging technologies. Each week, we bring you in-depth conversations with industry experts, discussing the latest advancements in technology and their implications on society and the legal system. From artificial intelligence to blockchain, we’ll be exploring all the hot topics in the field. Your host, Yitzy Hammer, a lawyer and tech enthusiast, is joined by a diverse group of experts, providing valuable insight into the complex and ever-evolving world of technology.
Live from Consensus 2026 in Miami, we're joined by Russ Davis – ”In Russ We Trust” – one of the co-founders of Shiba Inu, the meme coin that changed everything.
Russ tells the full story: from passing on Doge in 2016 (a decision that would've been worth $15 million), to taking over Shiba's marketing in February 2021 when it was stuck at a $2M market cap, to watching it explode to $40 billion in eight months.
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In this episode, we cover:
– The exact post that started it all and why $100 turned into $2M
– Why most of his friends sold at $5,000 and kicked themselves in October
– Shiba Physicals — NFC-chipped collectibles and the post-NFT pivot
– The DeLorean partnership and what's dropping in Q2
– How meme coin communities actually work (and how Shiba avoided becoming a dumpster fire)
– Hopium: the Clarity Act, TradFi adoption, and the path back up

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